What do car advertisements tell us about individual and societal values? Objective In this activity, readers will investigate the changing appeals of cars in mid-century America through historical automotive advertisements. Students will use textual and image analysis, to infer the aims and impacts of post-war car advertisements. Background In Chapter 1, readers are introduced to the novel’s central characters: the five members of the Watson family and their car, the “The Brown Bomber,” a 1948 Plymouth. In this activity, readers will investigate the changing appeals of cars in mid-century Amer Duration: 60 Minutes.