Today, Smokey continues to teach people of all ages about the importance of preventing wildfires. Just how effective is Smokey’s message? The scientists in this study were interested in learning whether wildfire prevention education programs were effective at reducing the number of accidentally-caused wildfires on Tribal lands. They also wanted to assess whether the cost of suppressing wildfires was greater or less than the cost of wildfire prevention programs. Topics: Fire, Fire Triangle, Prescribed Fires, Scientific Models, Tribal Lands, Wildfire Prevention, Wildfire Prevention Education.